KÉAN COFFEE 

Concept Website Design

Kéan Coffee is an independent coffeehouse that offers the finest quality coffees, espresso drinks, loose-leaf teas, non-coffee beverages, and savory pastries. Kéan Coffee has won numerous awards in its ten years of operation as Best Coffee and Best Coffeehouse.

In order to ensure existing customers are kept and new ones are converted, the Kéan Coffee website needed a fresh, new look that is easy to navigate and captures the viewer’s attention. To accomplish this, the home page includes new images with a slider, banners, feature items, and simple hover navigation to help guide the viewers. The original color palette was used in the redesign due to its earthy and warm feel which fits well with their current brand. For example, Kéan Coffee is big on giving back to the community and recycling to protect the Earth, therefore the green accent fits perfectly. In addition, the implementation of white in the color scheme was used to create negative space to add visual appeal and organization. By using two different fonts, Futura and Orbitron, it creates hierarchy as well as clearly defines the page header and subcategories. Overall, the redesign’s simpler layouts and easier navigation helped separate key elements but still maintains brand consistency.