ETTIKA

Ettika is a jewelry company that is inspired by the sunny Los Angeles, California lifestyle. From stack bracelets to charming necklaces, with Ettika shoppers can always expect a little bit of whimsy and a lot of love in every ring, necklace, and bracelet.

To better communicate with the audience who Ettika is and what the company has to offer, the client wanted to redesign the logo. The majority of their products and design is inspired by a bohemian theme and the client wanted to incorporate that in the logo. In order to portray a whimsical feel but also including a more mature logo, a script font was used on the name of the company paired with a clean, sans-serif font for the subheader, ‘Los Angeles, California’. A light beige brown was used to represent an earthy, warm and bohemian mood.